The apparel industry is beginning to move in a new direction. A recent article published by Just Style discusses the impact of the Internet, and how it is giving rise to the individual, as opposed to the mass-market. Today’s consumers have new needs, ethics and expectations, and the industry as a whole needs to adapt to cater for these.
The traditional mentality of producing something for everyone is starting to look dated and out-of-touch. With an increasing demand for bespoke items, the industry needs to adjust its approach, and instead offer everything for someone.