The retail industry, particularly fashion, apparel and footwear, is one of the major contributors to global climate change and poor working conditions. To date, retailers have been hampered by the lack of transparency and traceability across their complex upstream supply chains to identify and address the challenges.
Environmental, Social and Governance (ESG) legislation is increasing globally, and with it the need for Retailers to get the supply chain transparency and traceability they need to meet their legal requirements and take action to minimise their impact they have on people and the planet is also increasing.
Segura is on a mission to help retailers drive ethical, sustainable and compliant supply chains through transparency and traceability. Segura’s platform is a market leading SaaS solution, already proven by many leading UK retailers. As we continue to grow, we’re looking for a dynamic and creative Marketing Specialist to further enhance our brand awareness and digital reach.
Are you the right person for the job?
We are seeking a results-driven Marketing Specialist to develop and execute digital marketing strategies that increases brand visibility, engages our target audience, and drives warm lead generation. This is a fantastic opportunity for a passionate marketer who thrives in a dynamic environment and wants to make a real impact in the sustainability and supply chain industry.
Key Responsibilities
- Develop and implement digital marketing campaigns to increase brand awareness and customer engagement.
- Manage and grow our online presence across LinkedIn, Twitter, and other relevant platforms.
- Create compelling content, including blog posts, case studies, social media updates, and email campaigns.
- Oversee and manage our website for SEO, ensuring improved visibility and organic traffic growth.
- Support the development and execution of thought leadership initiatives, including whitepapers, webinars, industry reports and legislative factsheets.
- Analyse and report on campaign performance, using data-driven insights to refine marketing strategies.
- Collaborate with internal teams to ensure brand consistency and effective messaging.
- Identify and engage with industry influencers, media outlets, and potential brand partners to expand our reach.
- Manage our annual Retail Supply Chain Sustainability conference attended by leading retailers and Partners.
- Establish key marketing KPI metrics and report progress against them.
- Lead in improvements to our website to drive engagement, communication of our value proposition, knowledge sharing and lead generation.
- Manage activities against an annual budget and report on results and return on investment.
What We’re Looking For
- Experience: 3-5 years of marketing experience, preferably in B2B, SaaS, retail, or sustainability sectors.
- Digital Expertise: Strong knowledge of digital marketing, including SEO, social media, PPC, and email marketing.
- Content Creation: Excellent writing skills with the ability to craft compelling, on-brand messaging.
- Analytics & Reporting: Experience using marketing analytics tools (Google Analytics, HubSpot, LinkedIn Analytics, etc.) to measure and optimise performance.
- Passion for Sustainability: An interest or experience with Retailers, ESG, ethical sourcing, and sustainability would be highly desirable.
- Event Management: Proven experience in planning and executing an annual industry events, from content curation to logistics and audience engagement.
- Creativity & Innovation: A proactive approach to new ideas and campaign execution.
- Collaboration & Communication: Strong interpersonal skills to work effectively with cross-functional teams and external partners.
- Project management skills: Ability to manage multiple projects and campaigns simultaneously.
- Problem-solving skills: Ability to identify and solve problems related to digital marketing campaigns.
- Adaptability: Ability to adapt to changing digital marketing landscape and new technologies.
- Ownership: Take ownership of your strategies, budget, activities and value generation.
What We Offer
- A fast-growing, purpose-driven company making a real impact in the retail industry.
- The opportunity to take ownership of key marketing initiatives and drive measurable results.
- An engaged, supportive and collaborative client base
- A collaborative, supportive, and innovative work culture.
- Competitive salary of £35-45K depending on experience, and benefits package;
- Laptop and mobile phone provided (if required)
- 25 days annual leave rising to 30 over 5 years (excluding bank holidays)
- Generous pension contribution
- Private healthcare through Vitality
- Access to ongoing training and development
The Process:
The closing date for applications is 23rd May 2025.
Interviews being scheduled during the week commencing 2nd June 2025.
